Our Commitment to Your Privacy

Privacy Policy

‍

Last Updated: 30 September 2025
Effective Date: 22 January 2026

‍

This Privacy Policy explains how Advantage Utilities Ltd (“we”, “us”, or “our”) collects, uses, and protects personal information when you interact with our website at https://www.advantageutilities.com (the “Website”) and related business-to-business services (the “Services”).

We are committed to handling personal data responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

‍

Company details

‍
Advantage Utilities Ltd
Coda Studios
189 Munster Road
London SW6 6AW
United Kingdom

Email: info@advantageutilities.com
Phone: 0207 371 5360

‍

1. Our Role in Data Processing

‍

For personal data collected via our Website, marketing activities, and enquiries, Advantage Utilities Ltd acts as a data controller, meaning we determine how and why personal information is processed.

This Privacy Policy applies only to data collected through our Website and related business communications. It does not cover data processed under separate client contracts.

‍

2. Information We Collect

‍

We collect limited personal information relating to individuals acting in a business or professional capacity.

‍

Information you provide directly:

‍

• Name
• Business email address
• Business telephone number
• Information included in enquiry or contact forms

‍

Information collected automatically.

When you visit our Website, we collect certain technical and usage information, including:

‍

• IP address
• Browser type and operating system
• Pages visited and actions taken
• Analytics and performance data

‍

Analytics and tracking data

‍

• Cookie identifiers
• Analytics events and aggregated usage data

We do not collect payment details, consumer data, or sensitive personal data via our Website.

‍

3. How We Collect Information

‍

We collect information through:

• Contact and enquiry forms submitted on our Website
• Cookies and similar technologies
• Analytics and performance tools
• Customer relationship management systems used to manage enquiries

We do not provide user accounts, login functionality, or third-party authentication on our Website.

‍

4. How We Use Your Information and Legal Bases

‍

We process personal information only where permitted by law and for legitimate business purposes.

‍

a) Responding to enquiries and providing customer support

Legal basis: Legitimate interests
Purpose: To respond to enquiries, provide requested information, and manage business communications.

‍

b) B2B marketing communications

Legal basis: Legitimate interests
Purpose: To send proportionate and relevant business-to-business communications about our services.
You may opt out of marketing communications at any time.

‍

c) Website analytics and improvement

Legal basis: Legitimate interests
Purpose: To understand how our Website is used, improve performance, and enhance user experience.

‍

d) Legal and regulatory obligations

Legal basis: Legal obligation
Purpose: To comply with applicable laws, regulations, and lawful requests.

‍

5. How We Process and Protect Information

‍

We process personal information in accordance with the principles of data minimisation, purpose limitation, and accuracy.

Access to personal data is restricted to authorised personnel and trusted service providers who require it to perform their duties. We implement appropriate technical and organisational security measures, including:

• Access controls and authentication
• Secure data storage and transmission
• Monitoring and logging
• Staff training on data protection

‍

6. Automated Decision-Making and Profiling

‍

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

‍

7. Cookies & Tracking Technologies

‍

We use cookies and similar technologies to operate our Website and understand how it is used.

‍

Categories of cookies used:

‍

• Necessary / Essential cookies – required for site functionality and cookie consent management
• Analytics / Performance cookies – used to analyse website usage and performance
• Advertising / Marketing cookies – used to support marketing activities where applicable

Cookies may be set by us or by trusted third-party providers such as analytics and marketing platforms.

Where required by law, cookies (other than necessary cookies) are used only with your consent, which can be managed via our cookie banner.

For more information, please see our Cookie Policy:
https://www.advantageutilities.com/policies/cookie-policy

‍

8. How We Share Information

‍

We share personal information only with trusted service providers who process data on our behalf, including:

• Customer relationship management systems (e.g. HubSpot)
• Analytics and performance providers (e.g. Google Analytics, Microsoft Clarity)
• Website hosting and IT service providers

These providers are contractually required to protect personal information and process it only in accordance with our instructions.

We do not sell personal information.

‍

9. International Transfers

‍

Some of our service providers process personal data outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations, or
• The UK International Data Transfer Agreement (IDTA)

‍

10. How Long We Retain Information

‍

We retain personal information only for as long as necessary for the purposes outlined in this Privacy Policy, including compliance with legal obligations.

Typical retention periods include:

• Enquiry and correspondence records: retained for business and compliance purposes
• Website analytics data: up to 2 years
• Cookies and tracking data: retained in accordance with our Cookie Policy

When data is no longer required, it is securely deleted or anonymised.

‍

11. Your Rights

‍

Under UK GDPR, individuals have the following rights:

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object
• Right to data portability
• Right to withdraw consent (where applicable)

To exercise your rights, contact us using the details below. We may need to verify your identity before responding.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

‍

12. Children’s Privacy

‍

Our Services are intended for business users only and are not directed at children under 16. We do not knowingly collect personal information from children.

‍

13. Updates to This Policy

‍

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

We encourage you to review this Policy periodically.

‍

14. How to Contact Us

‍

If you have any questions about this Privacy Policy or how we handle personal information, please contact:

Advantage Utilities Ltd
Coda Studios
189 Munster Road
London SW6 6AW

Email: info@advantageutilities.com
Phone: 0207 371 5360